1. Write correctly and hit what readers are looking for

There is a saying that I find extremely true: “If you create content that serves everyone, no one will read it”. Writing content that viewers really crave is the most important. That helps us build relationships with our readers. They will trust, love, and do what you say

To do this, you need to identify who your audience is, what their problems and concerns are. List them all out and then use them to write articles. You need to solve a problem for them, make them better, help them troubleshoot or help them gain more knowledge. Always keep this mantra in mind: “Writing must be useful to the viewer.” Take the role of a viewer to write.

For example, my readers are mainly nursing mothers, so for articles sharing travel experiences, I will always pay attention to the aspect of having small children with me: things to prepare, schedule What to eat and where to play to be suitable for families with babies.



2. Captivating article.

Now, readers are increasingly lazy to read and quickly skim content. So right from the title of the article, it must be in the focus of what the reader wants to see. Moreover, it must attract and arouse curiosity before they continue reading.

Your blog post should be titled according to the following structure: Target audience + Problem/what you want to hear/concern + Solve/number. Articles on FB can be titled the same or shortened. When sharing on each facebook group, each audience is different, you write the title + the name of your audience.

For example, if I wanted to write an article about my trip to Bangkok 6d5d last month, the full title would need to include the following: breastfeeding mother + traveling to Bangkok with children + sharing experiences. Instead of a boring title like "Bangkok travel experience 6n5d with children", I "transformed" into: "Wandering with my children in Bangkok 6d5d". Sounds more appealing, right?


 3. Vivid visuals


Immediately after the title, the second thing viewers look at will be the avatar of the article. If you think about it, do you stop when on the way to surfing social networks, you suddenly come across a beautiful image? Or skip it quickly when you accidentally see something ugly and unattractive.

Therefore, the image must be related to the article, beautiful, with you as possible, and must have the title of the article in it. In addition, the illustrations in the article also need to be visually vivid. Please carefully select each image to ensure the right topic, accompanied by illustrative captions. You can use Canva software to design so shimmering.

For example, with articles in the topic Vi vu with children, I often use images from my own field trips. If you don't have a picture of the owner, you can also find it on the internet. But remember to clearly credit the source to respect the author!


 4. The most compelling content summary


Next, the reader will read the lead immediately below the title. This part is extremely important. It helps readers see if the article is exactly what they need, which is the content for them to decide whether to stay in your article longer.

Therefore, this section must be on the topic they are interested in, summarizing the most attractive content.

For example, in the lead of the article Wandering with children in Bangkok, I wrote: "In this article, I will share what you need to know about traveling to Bangkok and suggest a suitable 6d5d itinerary when there are children in the group. small."





5. Have an authentic personal experience


Unless you're a celebrity who writes nonsense and has fans watching. If not, the average person, if you want to build a brand, you have to bring your personality from writing, experience, and self-identification to make the article more attractive and customers will remember you longer.

Honestly, because of my writing career, my style is not as soft as some other bloggers. But compensating for this is the honesty in each of his articles. All the stories of Free Motherhood are taken from my own experience. Some events I can't remember clearly because it's been a long time, I researched again on the internet. But then they all put it back into the original story line that I forgot.

So, my experience is to write honestly, because sincerity will help you touch the hearts of readers.


6. Easy-to-see layout, moderate length


Just imagine that while surfing the net, your eyes are suddenly flooded with a bunch of text, hard to read, right, you don't even read it. Or a lengthy article that drags on and doesn't reach the end, making you really regret that you missed clicking the see more button.

Therefore, in terms of layout, the article should be divided into small sections with titles for readers to easily follow. Each section is divided into short paragraphs of a few lines. As for the length, on the blog you can explain it more thoroughly (maybe up to a few thousand words) but on facebook it must be concise, focused, up to 2 times the length of the phone screen.

I often write very detailed and specific sharing articles on the blog. Then shorten the main ideas to a moderate length, while ensuring an easy-to-see layout to post on FB. And leave the link in the comment section of the article for anyone who wants to learn more, please go to my blog.



 7. Have a call to action call to action


An article without a call to action or a call to action, the reader will just read it and then leave it. Unless you write for fun, doing so is a waste of traffic. Writing must have a purpose.

List the goals you want to achieve in the post/blog: Building a personal brand, Interactive comments, likes.

If you want readers to comment a lot, ask interactive questions, if you want them to share, you have to tell the viewers that you see it or share it, if you want customers to buy, please suggest the scarcity, the price is about to increase, others have bought it with good results. Depending on the lesson that you use all 4 purposes or only use one of them.

For example, under each post, I usually write: "If you find the article interesting and useful, please like and share to let more people know!"


 8. Post in the right place to gather target audience


This is the secret to getting "thousands of views and thousands of likes". If you post the article in the right place where many people are interested in that content, the post will automatically get a lot of interaction. Otherwise, you must have a large following. But to do that, you still have to go and share good content to groups with many target viewers.

From the customer analysis table you make a list of all potential groups. Share every day a shortened article from the blog, get the best parts, make an image with a good title to get more attention. If the group is difficult, don't leave a link to your blog post, you can leave it on the comment section. Don't write too PR, but focus on readers giving useful things that they care about they like.

For example, I posted the article Wandering with children in Bangkok 6n5đ on Tourism groups such as Thailand Tourism, Self-sufficient Thai travel experiences, Let children go out to play, etc. Because these are groups with many viewers. The goal should be that my article receives a pretty good interaction.


 9. Posting on prime time


Golden hour is the time when people are online the most. And when you post at that time, there is a high chance that more people will see your post, leading to higher engagement.

You can refer to your following golden hours: Morning: 8am-9am, If writing for young people, add a late time frame from 22h to 23h

I had a painful experience when I posted in the middle of the night, and as a result, there was not much interaction because no one was awake at that time. So please post at the right time!


10. For Blog/Website, need to know more about SEO and marketing


If you want your website to be found on the first page of Google, you must know how to write SEO-standard content. Understanding is a way to write content so that Google's search engine can understand what the content is about, whether it is quality or not. From there, Google will push the website's content to the top of Google. In addition, you must also know how to market traffic (visits) to blogs/websites using social networks.

For example, with the article Wandering with children in Bangkok 6n5đ on my blog, I have to adjust all the structure for SEO standards such as: the title contains the main keyword, shorten the link, introduce about 3-4 lines, ... Then I share this article (and some other small articles) on my personal FB as well as related groups to drive traffic to the blog, specifically, I invite you to see more:

- Full blog post

- Related article How to make Thailand Pass is very detailed and easy to understand. As you can see in the picture, this article has contributed a lot of views to the blog

About skills related to this blog/website you can learn by yourself on google or take a specialized course. There is a very good workshop next weekend on this topic, if you are interested, you can read it at the link below to register in the discussion.